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GAIL YUI

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A visual design language for the Digital Marketer

When designing the UI / UX for project stag we decided that we wanted to convey a unique visual design design in the product. Instead of using standard libraries for iconography and textures I worked to develop individual items that would be woven into the visual language. Inspired by art-deco line-work I created designs that would be used on the background, borders, loading state animations and to emphasize specific areas of the product. Giving the user a visual sense of the richness of the products data without overloading them with information.

sketches_pencil2.png
stagstudies2.png
large_goldstag_1440.png
lineworkstag.png
progress_shield.png
loading state stag.png