SafetyCulture, is an the Australian technology company that has enabled more than 30 million safety and quality inspections at companies including Coca-Cola, Hilton, and Qantas. By providing mobile-first technology that puts safety and quality applications into workers’ hands employers are empowering their teams with technology that helps them take responsibility on their own personal safety and drive higher quality output. Companies rely on the SafetyCulture iAuditor mobile app and platform to create smart checklists, conduct on-site inspections, analyze data and share insights in real time.
With each inspection conducted the organization gains more insight. This collective knowledge of their teams in turn helps them make better and more informed decisions.
As the number of products and features in the SafetyCulture family grew each one developed its own colored check mark. The icon didn't differentiate itself from any other checkmark icon. It had no visual cues that made it distinguishable. Making the “family” of logos look like a series of colored icons.
We worked with the checkmark look and pushed to bring in a pattern into the logo that would give the company different gradients of a color per product. This would allow for flexible visual ecosystem that could adapt to the company’s needs while still maintaining a tightly branded look. The logo update then expanded into a new style guide and brand book that would better define the what SafetyCulture stands for.