When you are the company that founded the Print on Demand revolution, you know that you are the base upon which people can share and sell their passions.
Our direction was to bring new energy into Cafepress photography and also highlight the quality product they were delivering. Our research showcased that the graphics placed on the product served too large a stylistic range to fully plan a photoshoot on a tight theme. In essence, we had to create the perfect balance between dynamics and style in our products blank canvas.
Working closely with our photography team through story boards and color boards we mapped out the look and feel for over one hundred products.
Role: Creative Director
Other Creative Contributors:
Marcy Malone, Nate Fong, Fred Leung, Brady Warren